Doug Richards
I am a qualified Chartered Accountant (ACA) & Corporate Treasurer (ACT) and qualified with PWC London after spending a year working in investment banking in Japan for JPMorgan Cazenove. After qualification I worked in Corporate Finance at PWC London training in M&A, valuations and transaction advisory.
My Story
I have had the privilege of working with great businesses and brands over the last 30 years. I have developed experience across many businesses and ownership structures, including PE, listed multinational, private founder led & VC-backed businesses. Board roles have included CFO, COO/CFO hybrid and CEO giving wider leadership and operational experience.
I have deliberately managed my career to give me new skills and experience across multiple sectors including Retail Banking & Insurance, Fintech, B2B SaaS, Media & Entertainment, Online Retail Consumer & eCommerce, Health, Utilities.
I have also been fortunate to experience many different businesses working with established listed & global multinationals as well as start-up / scale-up growth businesses to maximise investor returns, multiple capital raising, and M&A.
After a successful PE exit in 2016 I co-founded 3 successful startup digital businesses (including setting up all finance activities) as well as taking on new roles with other businesses as a NED and Board Advisor.
I also trained as an executive coach at Henley Business School and developed personalised coaching programmes with a selection of finance leaders who i had worked with in the past.
In 2026 I made the conscious decision to launch Camp Financial Consulting to focus on Interim CFO roles and consultancy. After 30 years in permanent CFO, COO and CEO roles, I realised that the part of the job I enjoy most is the early phase of transformation — when a business needs clarity, pace and experienced leadership to stabilise finance, implement scalable operations, high quality insight, reporting and visibility and support the growth and strategic decisions of the business.
A lot of my career has involved stepping into situations where businesses were scaling quickly, undertaking acquisitions, preparing for transactions or going through significant change. In those environments I found I was often doing what an Interim CFO typically does — transaction support, funding, exits, strengthening the finance function, improving reporting and forecasting discipline, and helping management and investors navigate complex transitions.
Moving into interim roles was a deliberate decision to focus on that part of the work. It allows me to bring my experience into businesses at critical moments — whether that’s during rapid growth, leadership transition, refinancing or M&A — and quickly add impact and value without the long-term organisational constraints of a permanent role.
Private equity-backed businesses in particular tend to benefit from that kind of focused experience, because the pace is high and the expectation is that you deliver tangible improvements quickly. That’s exactly the environment I’ve spent most of my career in and where I feel I can contribute most effectively.
My Approach
I believe in building trust, transparency, being fully accountable and supporting leadership teams and investors with the knowledge to make confident financial decisions. My approach centres on developing a deep understanding of the business, the priorities and challenges that need addressing and delivering the right outcomes that lead to value creation for all stakeholders
Professional Experienc
2026 – Present
2025 – 2026
2021 – 2024
2014 – 2020
2007 - 2014
2005 - 2007
1994 - 2004
Camp Financial Consulting
Launch of Camp Financial Consulting providing independent Interim CFO and strategic finance advisory services to growing businesses, founders and investors.
Tillo
Tillo is a leading global gift cards, rewards, and incentives platform owned by Tenzing PE. Tillo’s platform connects organisations, customers and employees with global brands. Tillo operates an API-driven B2B marketplace for gift cards & digital rewards and provides white label gift card programme management for SMEs.
CFO with finance team in US, UK and Cape Town, key role within SLT and Group Board, Audit, Risk and Cyber Committees
Implemented post transaction financial, tax & legal integration plan post the acquisition by Tenzing in May 2025
Launched a finance transformation programme:
Hired a new finance executive team and management leadership team. Inherited team of 25 with 15 at end state
Implemented new systems (ERP, Supplier Reconciliations Platform, Treasury & Billing)
Process transformation including data automation & new AI enabled processes and capabilities. Has enabled Board reporting by WD5 (from WD 15)
Created centers of excellence for Financial Control, FP&A, Treasury and Financial
Supported significant business growth through global treasury and payment capabilities, scalable financial operations to all global commercial teams, and rapid onboarding, growth and value of new and existing buyers and brands.
Worked extensively with Tenzing to implement exacting PE standards for all reporting, budgets and key metrics and tracking partnering with our AI and Data Automation Engineers
Financial leadership of significant European M&A transaction in progress covering all FDD, Debt and Capital structuring and Transaction accounting and tax.
Rebellion
One of the world’s most successful independent video games studios, best known for the Sniper Elite franchise, comics, TV, film, and board games with a core focus on developing and publishing their own titles and IP to global audiences. Privately owned and based in Oxford, UK with four game studios and Film & TV Studios with 1,000 employees.
As a key member of the leadership team I helped to double revenues and increase EBITDA by 4x.
As well as finance I have also managed other functions - Strategy/M&A, Property, HR, IT/Web Dev, E-commerce, New Media & Motion Capture & Film Studios.
NewDay
NewDay is a private equity backed provider of consumer credit products and white-label credit and loyalty solutions to enterprises around the world.
As CFO I helped the business to increase it’s valuation 4x resulting in a successful £1.5bn trade sale to Cinven in 2016.
Alongside the CEO I helped to drive our M&A strategy, resulting in four strategic acquisitions during my tenure. Ensured strong FP&A support across all key functions, making finance a key partner to the business.
Group Board and Executive position managing Group strategy, finance, FP&A, Treasury, BI, Investor Relations, Finance Operations (settlement, payments, reconciliations) and led a transformation of the 120 person finance function.
CMC Markets plc
LSE listed £1bn-valued global leader in online retail financial services via market making in share trading, FX, crypto, contracts for difference and UK spread betting. HQ in London with 20 global offices.
Group Board and Executive position initially as CFO then COO and subsequently promoted to CEO managing all aspects of the business.
Helped to increase the valuation of the business 4x resulting in a successful IPO.
AWD plc
CFO, COO and Investor Relations role supporting the transformation of largest European IFA business headquartered in Germany covering 11 countries in Europe.
Helped to drive a 50% increase in UK revenues to €600m.
Led acquisitions and integrations of 5 IFA networks and restructuring of the UK Group.
Created a new central support organisation including Finance, Operations, Risk, Compliance, IT, Change Delivery, strategy, and planning covering 1,500 employees.
Centrica
Divisional Finance Director Roles at Centrica over 11 years included FD British Gas, CFO AA Insurance, CFO Goldfish Bank, FD One Tel and Group Director of Corporate Finance & Investor Relations. I also spent 2 years in general management roles in British Gas including Head of Customer Operations, Head of Change and Planning and Head of Customer Retention.
Centrica's Market Capitalisation increased from a listing in 1997 of £5.38bn to £13.2bn (top 40 LSE) in 2007.
Interim CFO Support for your Business
Businesses typically engage an Interim CFO during periods of growth, fundraising, leadership transition or organisational change. An Interim CFO provides financial leadership, strategic insight and execution support across finance, operations and investor engagement.
If your business requires experienced financial leadership during a period of growth, transformation or transaction activity, please get in touch.
© Camp Financial Consulting Limited.
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Camp Financial Consulting Limited
Interim CFO and Strategic Finance Consulting
Contact
doug@campfinancialconsulting.com
Location
https://www.linkedin.com/in/doug-richards1/
Phone
+44 7711046389